AI/ML Marketing

Challenges of AI/ML Marketing

It is just very new still !! That is the biggest challenge for AI/ML. There are few people who understand the range of AI/ML areas. For example, Generative artificial intelligence or generative AI (also GenAI) is a type of artificial intelligence (AI) system capable of generating text, images, or other media in response to prompts. It often uses neural network techniques such as transformers, GANs and VAEs.

Marketing professionals who understand the technical and business nature of AI/ML are rare and unless they have a technical background it can sometimes be hard for them to understand AI concepts, ML/DL products, solutions and customer needs. Hence it is difficult to rapidly create and update high quality content that can help you to go GTM at velocity and create business results.

AIDigitalProfits’ Marketing Talent comes from the Data and IT world

AIDigitalProfits has a technically trained marketing and business team that has worked in the data and IT market segment. This means we are more up to speed with data science oriented AI/ML solutions (e.g. Generative artificial intelligence or generative AI (also GenAI) capable of generating text, images, or other media in response to prompts) and possess the IT, technical depth to understand AI/ML concepts and leverage them successfully within our teams:

• Fractional product marketing managers
• Data science AI ML (Hadoop) writing team (with deep technical domain expertise unlike other writing services)
• Product marketing content creators
• Technical documentation and white paper creators

Why are we different?

We have technical foundations in computing, data management and science. We have been actual practitioners of data management and IT product marketing and content development with experience gained in companies such as IBM, Hewlett-Packard Enterprise, Google, Amazon, Meta and several venture backed firms. We use proven approaches to develop tech product marketing strategies.

What we do

We have produced results by helping our clients create strategic marketing deliverables including:

• Content strategy
• Product Marketing strategy
• Messaging analysis
• Positioning
• Competitive analysis
• Go To Market (GTM) planning
• Pricing
• Packaging
• Content brochures and datasheets

Examples of what we can create for you to help drive demand and leads:

• Ideal customer profile
• Messaging maps
• White papers
• Case studies
• Use cases
• Product presentations
• Website copy
• Sales campaigns
• Sales tools (ROI calculators)
• Sales training guides (train sales teams with executable playbooks)
• Digital content planning
• Social media support including blogging