Cybersecurity knowledge
Challenges of Cybersecurity Marketing
Cybersecurity marketing professionals who understand the technical and business nature of cybersecurity solutions are hard to find and it takes a considerable amount of time to bring them onboard and be trained in the product, solutions and customer needs. Hence it is difficult to rapidly create and update high quality content that can help a fast moving cyber security company create results.
AIDigitalProfits’ Marketing Talent comes from the Cybersecurity world
AIDigitalProfits has a marketing and business team that has worked in the Cyber security technology market. This means we are already up to speed with the complex wide ranging cybersecurity market solutions (SIEM, SOAR, Endpoint, Data, IAM, Cloud, DevSecOps etc.) and bring deep cybersecurity expertise within our marketing teams including:
- Fractional product marketing managers
- Cybersecurity writing team (with deep technical domain expertise unlike other writing services)
- Product marketing collateral writers
- Technical documentation and white paper writers
Why are we different?
We are actual practitioners of cyber security product marketing and content development with experience gained in companies such as HackerOne, Symantec, Trend Micro, Arctic Wolf, Netwrix, IBM, Hewlett-Packard Enterprise, VMWare, Broadcom and many venture backed ventures such as Gurucul and others. We use proven approaches to develop product marketing strategies. Our team has a technical foundation allied to technology business growth experience.
What we do
We have produced business growth results by helping our clients create strategic marketing deliverables including:
- Content strategy
- Product Marketing strategy
- Messaging analyses
- Positioning
- Competitive analysis
- Go To Market (GTM) planning
- Pricing
- Packaging
- Content creation for brochures and datasheets
Examples of what we can create for you to help drive demand and leads:
- Ideal customer profile
- Messaging maps
- White papers
- Case studies
- Use cases
- Product presentations
- Website copy
- Data sheets
- Sales campaigns
- Sales tools (ROI calculators)
- Sales training guides (train sales teams with executable playbooks)
- Digital content planning
- Social media support including blogging
We are driven by your cyber success
We want you to wildly succeed. We will not rest until you achieve your goals.
