What are the things to watch out for
Lets suppose you were creating a compelling press release (also review our tips for creating a great press release) for a new software product, targeted at enterprise business users. This is not an easy peasy task. There can be many gotchas and challenges. Here are some common “gotchas” or pitfalls to watch out for as you craft your press release:
Jargon Overload
Avoid using excessive technical jargon or industry-specific terms that may confuse or alienate your audience. Keep the language simple and easy to understand for both journalists and enterprise business readers.
Lack of Clarity
Ensure your press release clearly communicates the purpose of the software product and its benefits. Ambiguous or vague language can lead to misunderstandings.
Weak Headline
Your headline is crucial for capturing attention. Avoid generic or dull headlines that don’t convey the significance of your product. Make it compelling and engaging.
Missing the Target Audience
Tailor your press release specifically to enterprise business users. Avoid generic language that could apply to any audience. Speak directly to the pain points and needs of enterprise customers.
Insufficient Proof or Evidence
Back up your claims with evidence. Provide data, statistics, testimonials, or case studies that demonstrate the effectiveness and value of your software product.
Overhyping or Exaggerating Claims
Be honest and realistic about your software’s capabilities. Avoid hyperbolic language that could lead to disappointment if the product doesn’t meet expectations.
Neglecting the Problem-Solution Aspect
Clearly highlight the problem your software addresses and how it offers a solution. Without this context, readers may not understand why your product is relevant.
Overlooking the Competition
Acknowledge the competitive landscape and explain how your software differentiates itself from existing solutions. Understand and address your unique selling points.
Lengthy and Dense Content
Keep the press release concise and focused. Avoid lengthy paragraphs and use bullet points or subheadings to break up the text and make it more digestible.
Ignoring Visuals
Incorporate relevant images, screenshots, and videos to complement your text. Visuals can help tell the story of your software product more effectively.
Lack of Contact Information
Ensure you provide clear and accurate contact information for media inquiries. Journalists may need to reach out for additional details or interviews.
Poor Formatting and Grammar
Double-check for any formatting errors, typos, or grammar mistakes. Sloppy presentation can diminish the credibility of your press release.
Not Considering Timing
Be strategic about the timing of your press release. Consider industry events, product launch dates, or relevant news cycles for maximum impact.
Neglecting Mobile Compatibility
Many people access news on mobile devices. Make sure your press release is easily readable on various devices.
Skipping Follow-up
Don’t assume your press release will do all the work. Plan to follow up with journalists to gauge interest and provide any additional information they may need.
Don’t Forget
By being aware of these potential pitfalls and taking the time to create a well-crafted and targeted press release, you increase the chances of effectively promoting your new software product to enterprise business users.
For more information or help drop us a line at AIDigital: SA@AIDigitalprofits.com.