The Rise of AI-Generated Content and How to Stay Ahead

Introduction

Artificial intelligence (AI) tools like ChatGPT are changing the marketing landscape. As a marketing consultant, I want to provide recommendations on how brands can adapt their strategies to stay ahead of the curve. In this blog, we’ll overview the Rise of AI-generated content and How to Stay Ahead.

The Proliferation of AI Marketing Content

Tools like ChatGPT, Jasper, and Copysmith allow anyone to generate marketing content with simple prompts. The results can be surprisingly high quality for generic blog posts, social media captions, and more. As noted in Business Insider, this could lead to oversaturation of repetitive, AI-generated content.

For marketers, this influx presents a challenge. Your brand’s content now competes in an environment flooded with AI content optimized for keywords and discovery. Simply churning out more content is no longer enough. You need a strategy to stand out.

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Rise of AI aidigitalprofits — Source: furthermoremarketing.co.uk

Key Recommendations for Brands

Here are my top recommendations on how brands can adapt their marketing strategies:

Emphasize Thought Leadership and Expertise

Audiences value authenticity and authoritative insights directly from experts. Develop more blogs, videos, and podcasts with perspectives from your leadership team, founders, product developers, and other subject matter experts. Per MIT, AI cannot replicate this type of thought leadership content.

Invest in High-Quality, Multi-Media Assets

AI excels at producing generic text content. To stand out, develop engaging visual content like infographics, interactive content, animations, and video. This medium-specific content is harder for AI to generate at scale.

Get Creative With Content Themes

Stay on top of trends and current events your audience cares about. Tap into timely, culturally relevant themes and customize content specifically for your brand. AI cannot easily create hyper-relevant assets customized for your unique positioning and voice.

Showcase Your Distinct Brand Voice and Personality

Infuse your content with what makes your brand unique – backstory, values, purpose, and personality. While AI can mimic tone, it lacks the nuance to capture a brand’s distinct ethos. Let your perspective shine through.

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Refine Processes to Maintain Quality

Continuously assess content quality from both AI tools and human creators. Refine editorial processes to maintain high standards for all content before publication. AI-generated drafts still require skillful human curation.

Keep Audience Needs Top of Mind

No matter how it’s created, content must provide value to your customers. Develop detailed buyer personas and continuously assess how to serve their pain points through helpful, relevant content. This focus on your audience is something AI cannot replace.

Closing

The rise of AI poses new challenges but also opportunities for marketers. By focusing on thought leadership, creativity, and audience needs, brands can continue creating content that stands out from the crowd. Let me know if you have any other questions!