Consumers continue to depend more on websites
81% of Shoppers Conduct Online Research Before Buying, Adweek
The top information sources consumers believe the most: consumer reviews (27%), friends and family (25%), and websites (20%). AMA
Pandemic – Consumers are more online driven than ever. Are you built for speed and endurance? EY
Mobile vs Desktop Usage in 2018: Mobile takes the lead, Perficient
Website factors for better results…
Performance
Your website’s performance is not just about appearing faster. It actually improves your organic rankings and can lead to increased traffic, better conversion rates, more leads, and far more sales.
SEO
Intelligently applied search engine optimization to optimize your website content for search will deliver more organic traffic to your website. A great website user experience will also encourage consumers and businesses to browse your site. Here are some great ways to improve your SEO according to Michigan Tech.
Mobile
Traffic from mobile devices is becoming more important. As of March 2020, 52.03 percent of the overall web traffic comes through mobile phones (source: www.Oberlo.com – see below graph). Mobile is now a majority web traffic carrier! It’s therefore critical to optimize your website for mobile to not miss out on valuable traffic, leads, and revenue.
Security
The new standard for security in the online world is SSL. Websites must be perceived to be free from vulnerabilities like outdated code or plugins. A site that is perceived to be insecure will keep away your customers. Here’s what Google thinks.
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